Empowering Ethical Fashion: Digital Transformation and Operational Success with Animaná
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Brand
Animana
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Category
Social Media, Internal Communication, UX
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Start Date
07/2018
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End Date
11/2018
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Tools
Trello, Google Analytics, Invision
Overview
Animaná is a groundbreaking social enterprise committed to sustainable development, fair trade, and the revival of Andean and Patagonian cultural heritage. Animaná emphasizes ethical fashion principles, leveraging organic raw materials, ancestral techniques, and environmentally conscious processes to create timeless, high-quality products. The brand serves as a bridge between tradition and modernity, advocating for a holistic approach to production, consumption, and community empowerment.
- + Social Media
- + Internal Communication
- + User Experience
Social Media Management
- + Digital Branding: Developed and executed a cohesive digital branding strategy that amplified Animaná’s core values of sustainability, culture, and craftsmanship. This strategy resonated with global audiences, reinforcing the brand’s identity as a pioneer in ethical fashion.
- + Content Calendar: Designed and implemented a dynamic content calendar tailored to Animaná’s milestones, product launches, and seasonal campaigns. The calendar ensured consistent, engaging, and visually compelling storytelling across social media platforms.
- + Content Definition: Curated content themes that showcased Animaná’s artisans, materials, and eco-friendly practices, connecting audiences emotionally to the brand. This approach enhanced customer loyalty and highlighted the ethical impact of their purchases.
Social Media Management
- + Digital Branding: Developed and executed a cohesive digital branding strategy that amplified Animaná’s core values of sustainability, culture, and craftsmanship. This strategy resonated with global audiences, reinforcing the brand’s identity as a pioneer in ethical fashion.
- + Content Calendar: Designed and implemented a dynamic content calendar tailored to Animaná’s milestones, product launches, and seasonal campaigns. The calendar ensured consistent, engaging, and visually compelling storytelling across social media platforms.
- + Content Definition: Curated content themes that showcased Animaná’s artisans, materials, and eco-friendly practices, connecting audiences emotionally to the brand. This approach enhanced customer loyalty and highlighted the ethical impact of their purchases.
Enhancing Internal Communication
- + Trello Integration: Introduced and streamlined the adoption of Trello as the central tool for internal communication and project management. This initiative significantly improved collaboration among multidisciplinary teams, including design, marketing, and operations, by providing a unified platform for task coordination. It ensured transparency with real-time updates on project statuses, deadlines, and responsibilities, fostering accountability and clarity. Additionally, Trello's integration enhanced efficiency by simplifying workflows and enabling seamless coordination across global teams, ultimately driving productivity and alignment with organizational goals.
UX Improvements for the Corporate Website
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Conducted an in-depth user experience (UX) audit of the Animaná corporate website to pinpoint critical areas for enhancement. Leveraging the insights gained, implemented strategic design and navigation improvements to optimize user pathways, enabling effortless access to product categories, artisanal stories, and sustainability insights. These enhancements resulted in a user-friendly, visually appealing online shopping experience aimed to boost customer engagement and conversion rates.
Results Achieved
The work with Animaná exemplifies the impact of aligning digital innovation with a brand's core values of sustainability, culture, and ethical practices. From enhancing social media presence and streamlining internal communication to improving user experiences on the corporate website, these efforts collectively strengthened Animaná’s ability to connect with its audience and promote its mission.
By integrating modern tools and strategies with respect for tradition and craftsmanship, Animaná not only achieved operational excellence but also reinforced its position as a leader in ethical fashion and social enterprise. This portfolio entry reflects a meaningful collaboration that bridged the gap between heritage and contemporary global markets.
