Digital Campaigns and Brand Strategy for Médecine & Hygiène
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Brand
Médecine & Hygiène (M&H)
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Category
Web Publishing, Digital Marketing, Branding
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Start Date
04/2016
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End Date
01/2017
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Tools
EZpublishing, Sugar CRM, Facebook
Overview
Médecine & Hygiène is a prominent publishing house specializing in health-related content for both professionals and the general public. The organization oversees three key brands: Planète Santé, RMS, and Georg. To support M&H’s mission, the project focused on enhancing digital marketing efforts and developing a cohesive brand strategy across their portfolio.
- + Web Publising
- + Digital Marketing
- + Brand Identity
Key Contributions
- + Web Publishing and Content Adaptation Transformed complex journalistic and scientific texts into web-friendly content tailored for the Planète Santé website, ensuring readability, SEO optimization, and audience engagement for diverse online audiences while maintaining scientific accuracy and integrity.
- + Digital Campaigns Targeted email and social media campaigns were strategically designed and executed to enhance the visibility and reach of the Planète Santé brand. These efforts included crafting engaging and informative web content that resonated with diverse audiences, driving traffic, and encouraging repeat visits across platforms. Additionally, digital campaigns played a pivotal role in promoting health-related conferences and forums, leveraging online channels to amplify event visibility and attendance. These initiatives collectively strengthened Planète Santé’s presence in the digital health publishing landscape.
- + Brand Development A cohesive corporate identity was established for Médecine & Hygiène (M&H), highlighted by the creation of a new logo that authentically reflected the organization’s values and mission. The architecture and content strategy for the M&H corporate website were meticulously defined to deliver a user-centric experience, facilitating ease of navigation and engagement. Furthermore, branding strategies were aligned across the group’s three key brands—Planète Santé, RMS, and Georg—to ensure consistency, strengthen recognition, and enhance the overall impact of the M&H brand portfolio.
Results Achieved
The project successfully elevated brand awareness for Planète Santé, with notable increases in web traffic and social media engagement. The M&H group benefited from a cohesive and modernized brand identity, aligning all sub-brands under a unified strategy. Additionally, a well-defined corporate website further reinforced the organization’s presence and credibility in the health publishing sector.
This project underscores my expertise in managing digital campaigns, driving brand development, and aligning marketing strategies to deliver impactful results for multi-brand organizations.
