Driving Digital Impact: Optimizing Content and Campaigns for UICC’s Global Reach
-
Brand
Union for International Cancer Control (UICC)
-
Category
Digital Marketing, Content Strategy, UX
-
Start Date
09/2021
-
End Date
02/2022
-
Tools
Drupal, Google Ads, Google Analytics, Google Data Studio, Adobe Creative Suite
Overview
At UICC, the coordination of digital platform development and optimization focused on content creation and publication across the corporate website and newsletters. The content aimed to engage a wide range of stakeholders and global audiences, ensuring consistent messaging and alignment with UICC's mission.
A key initiative was supporting the World Cancer Day 2022 campaign, "Close The Care Gap". This involved executing web content updates, managing translations, and optimizing the site to improve user experience. Additionally, Google Ads strategies were defined and executed to expand the global reach of the campaign.
- + Global Campaigns
- + Digital Content Management
- + Advocacy Strategy
- + Web Content Optimization
Key Contributions
- + Digital Content Management Content was created, edited, and published for UICC’s corporate websites, leading to increased website traffic and enhanced user engagement, especially through event and newsletter registrations. The content was tailored to global audiences and aligned with UICC's advocacy goals, supporting the continued development of the brand’s digital presence.
- + Campaign Strategy & Optimization Support for the World Cancer Day 2022 campaign, "Close The Care Gap", included the integration of web content, translations, and web optimization actions. Various SEA/SEO initiatives were led, including UX analysis, UX surveys, and Google Ads campaigns, all focused on improving visibility and engagement across UICC’s digital platforms. Data insights were gathered and analyzed to generate detailed monthly performance reports using Google Data Studio, optimizing the overall effectiveness of the campaign.
- + Team Collaboration & Technical Support Task management tools were streamlined for a team of over 30 members, enhancing collaboration and efficiency across digital projects. Technical issues were resolved to ensure the smooth operation of UICC’s websites and digital platforms. Support was also provided during the migration of a digital platform, coordinating with internal and external experts to ensure the continuity of services and an improved user experience.
Results Achieved
The development and optimization of digital platforms played a key role in UICC’s ability to reach and engage a global audience. Strategic content management, targeted digital campaigns, and effective cross-functional collaboration helped elevate UICC’s online presence and strengthen its advocacy efforts. By leveraging data insights, enhancing user experience, and ensuring technical reliability, the organization’s mission was supported while driving tangible results.
This experience further developed the ability to adapt and thrive in a dynamic digital landscape, promoting collaboration to achieve shared goals. Contributions to UICC’s digital presence—encompassing content creation, SEO/SEA strategies, and platform management—were instrumental in advancing the organization’s mission and amplifying its global impact.
