Landscape Water Carbon Trust – Web Design & Concept Development

Overview

The Landscape Water Carbon Trust is on a mission to embed water-and-ecosystem resilience at the heart of climate action. Their website had to reflect this bold vision, whilst providing a clear, engaging and sustainable platform for community, partner and donor engagement.

• + Wed Design
• + CMS implementation
• + Concept facilitation

Objectives

+ Develop a conceptual framework that clearly expresses LWCT’s core pillars: water, soil, trees and community resilience.

+ Create a brand-aligned web interface that conveys credibility, transparency and global reach.

+ Build a Robust CMS so the internal team can update content, publish projects, manage images, and engage stakeholders without heavy technical support.

+ Ensure responsive, performance-optimized experience across desktop, tablet and mobile devices.

Key Contributions

• + Concept Facilitation:
Led discovery workshops with LWCT leadership to define the narrative structure — how to tell the story of “Landscape – Water – Carbon – Trust” in a clear, engaging way; Developed information architecture: project categories, partner and donor pathways, and ways to showcase impact.


• + Web Design:
Developed a clean, modern look that balances the gravity of environmental action with a hopeful, forward-looking aesthetic; Designed landing pages with large impactful hero visuals, succinct headline messaging (“WATER must be at the heart of the climate conversation”), and clear calls to action; Ensured the project pages present strong visuals, concise summaries and “Learn More” pathways to deeper information, fostering engagement.


• + CMS Implementation:
Set up WordPress (or another chosen CMS) with a custom theme configured for LWCT branding, making it easy for the in-house team to add/edit pages, blog posts, newsletters and project case studies; Created custom post types for “Projects”, “Partners”, “News/Updates” so content remains structured and scalable.

Results Achieved

• + Professional & mission-aligned digital identity:
Gives LWCT a strong, trustworthy presence online — clearly communicating that “restoring ecosystems at a catchment level” is at the core of their mission.


• + Faster content delivery through CMS optimisation:
Streamlined content workflows enable rapid publishing of new projects, reports and partner updates; reduces dependency on external technical support and improves agility.


• + Improved UX & engagement:
Enhanced navigation and design clarity allow visitors to explore projects with ease, understand LWCT’s impact and take action (e.g., donation, subscription).


• + Scalable architecture for long-term growth:
Structured content system and expandable layout support ongoing development of storytelling, portfolio expansion and broader digital outreach.