Advancing Health Technology: User-Centered Design and Branding Strategy at Geneva University Hospitals (HUG)
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Brand
Geneva University Hospitals (HUG), Division of Medical Information Sciences (SIMED), EvaLab Research Group
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Category
UX Research, Web Design, Branding
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Start Date
03/2020
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End Date
08/2020
Overview
As part of Geneva University Hospitals (HUG), the EvaLab research group within SIMED specializes in developing and evaluating health technologies using human factors engineering and user-centered approaches. The project involved coordinating international EU research projects in e-health and robotics (e.g., Guardian, H2HCare) and enhancing the branding and communication efforts for SIMED and its research groups.
- + UX Research
- + Web Design
- + Brand Identity
Key Contributions
- + EU Research Project Coordination Managed the global coordination of the Guardian and H2HCare projects in the e-health and robotics domain, ensuring seamless collaboration across international teams. Leveraged user experience methodologies, including conducting interviews, facilitating e-workshops, and producing detailed research analysis reports, to support and advance the projects’ objectives in developing innovative health technologies.
- + UX Applications: Implemented user-centered design strategies to enhance the efficiency, usability, and safety of health technologies. Conducted both qualitative and quantitative research to provide valuable insights that informed the development and evaluation of innovative healthcare solutions. Gathered user needs through research and translated them into actionable product features, ensuring the technologies effectively addressed the requirements of patients and healthcare professionals.
- + Branding and Web Redesign Redefined and implemented the design for the SIMED corporate website, focusing on enhancing its user experience and accessibility to ensure a seamless and intuitive navigation. Realigned branding strategies for SIMED and its research groups, EvaLab and Data Science, to create a unified identity that ensured consistency and improved recognition across all platforms. Additionally, developed and refined web content and corporate materials, strengthening SIMED’s overall communication strategy and enhancing its presence within the academic and research communities.
Results Achieved
The project advanced EU research initiatives in e-health and robotics through effective user experience applications, contributing to safer and more efficient health technologies. Additionally, it strengthened the SIMED division’s branding and communication efforts, increasing visibility and alignment across its research groups.
